By Keahn Kelly – Web Designer at CROME-Digital Services (a digital marketing agency offering web design based in Johannesburg, South Africa)

Our Four Main Points to Reaching Victory

We now have strategic ways for companies to reach their first high volume visitor mark from Google, with very impressive numbers and highly profitable potential.

The points work as follows:

Perform SEO Site Audit

The first step would be to build a well-optimized site from a technical perspective. This makes it much easier for Google to crawl your site; also improving the user experience and engagement on your site.

How is this done? Conducting a site audit is the way to go and from the results, you would then know what solutions can be rolled out to get your company site in tiptop SEO shape! Your website now has a better chance of being highly recommended by Google and this means more users can be guided to your website. 

How are SEO audits created? Using an open source programme called Ubersuggest by Neil Patel. It is effective for running an SEO site audit that provides you with all the information on technical issues, organic traffic and keywords you already rank for, i.e., where you find your business on the search engine response page.

Finding Profitable Keywords

Keywords are popular terms Google uses to rank websites and are determined through user behaviour. Therefore, it is very important to place your keywords in all pieces of content appropriately and repeatedly. 

The approach is to only use valuable keywords selected from traffic reports. Reports are also compiled using Ubersuggest. These reports show the top keywords that websites on Google are ranking high for.

Important features found on Ubersuggest:

  • Difficulty scores are given for each keyword in a report
  • Web Pages that are currently ranking high on Google
  • Take note of how keywords on web pages are placed.
  • Estimated number of visits on webpages highly ranked

Use this report to see which keywords are not used by dominant websites, making it easier to rank for. We can assess keywords from web pages that are attracting a high number of visitors.

  • Expanding your list of keyword research
  • More keywords can be gathered by searching custom terms in Ubersuggest = to more occurrences on Google!
  • Suggestions, Related, Questions, Prepositions, and Comparisons
  • In an attempt to expand keyword research the above refers to your custom terms = to more keywords to make use of.

Write Meaningful Content

We are now ready to write the perfect content for users to find on Google. Before making a piece of content and going live, here are a few things to keep in mind:

  • Keep URLs Short: Google ranks shorter URLs higher, and users tend to prefer them.
  • Include Main Keyword in Your Headlines: By having your main keyword in your article headline, your content is more likely to rank well.
  • Include Three Main Keywords in Your Meta Tags: Whether it is your title tag or meta description, include at least three main keywords. You won’t fit as many in your title tag, and that’s fine, but you should be able to within your meta description tag.

Promote Content

So how do you make sure your content is read and ranks well?

  • Get social shares, and secondly, get backlinks. The more viewer sessions your page attracts the more you are to get backlinks. The more backlinks you get, the higher you will rank.
  • Search for keywords related to your content on social media and see many posts with the keywords generated during the time of research.
  • Take down contact information and reach out to people who have related keyword research/content and send an email that can result in gaining a backlink.

Improving Your SEO conclusion

Yes, it takes work to get 1 000  visitors and once you do it you will continually generate traffic and more importantly, increase your sales!!

#SEO #websitedesign #digitalmarketing