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Frequently Asked Questions

Frequently Asked Questions

What is Marketing?

What is Marketing?

“Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.” https://blog.hubspot.com/marketing/what-is-marketing

What is meant by digitalisation?

What is meant by digitalisation?

Digitization is the process of converting information into a digital format. The result is the representation of an object, image, sound, document, or signal obtained by generating a series of numbers that describe a discrete set of points or samples. Wikipedia

what's the Difference between marketing and advertising?

what's the Difference between marketing and advertising?

Marketing and advertising have been impacting consumer behaviour since the late 1800s, and companies rely on both of them to connect with customers. But what exactly are the strategies behind both marketing and advertising? How do they differ?

https://asana.com/resources/marketing-vs-advertising-difference

What are a sales funnels?

What are a sales funnels?

The purchase funnel, or purchasing funnel, is a consumer-focused marketing model that illustrates the theoretical customer journey toward the purchase of a good or service. Wikipedia

What is a CRM?

What is a CRM?

Customer relationship management is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. Wikipedia